'In the coming years, the application of GDPR-like laws for commercial use of consumers' personal data in the EU, Britain, Japan, India, Brazil, South Korea, Malaysia, Argentina and China bring more than half of global GDP under a common standard,' said Johnny Ryan, Brave's chief policy officer, in the letter. And the GDPR is becoming an international standard, Brave told the US Federal Trade Commission in a filing this week. Europe's General Data Protection Regulation, a thorny law for companies like Google that want to keep tabs on our online behavior, isn't a problem with Brave's approach. Brave has a respectable 5.5 million monthly users, but that's a tiny fraction of the billion-plus who use Chrome.Įxternal forces could help accelerate changes. Advertisers are expected to spend $132.3 billion on US digital ads alone this year, according to tracking firm eMarketer. It won't be easy for Brave to dent the massive digital ad marketplace. But unlike conventional ad technology, Brave's approach does all the targeting within its own software to maintain your privacy.

Its technology can personalize ads, an approach used for years to make ads more relevant to us and more lucrative to publishers. Brave is trying to rebuild the internet's advertising technology so we can use free, ad-supported websites without worrying that publishers and advertisers are harvesting our personal information.

Brave app.